Different ways to utilize phone lists for marketing purposes include creating a list of potential clients to contact with special offers, cold calling members of a list to make a sales pitch, informing existing customers about current promotions or special offers, and conducting research surveys. In all cases, the business must ensure compliance with local and federal telemarketing laws.
One use for phone lists is to make sales calls to potential clients, such as individuals who enter their number on a sign-up sheet at an event or who provide their phone number through an online form requesting additional information. This allows the business owner or marketing agent to focus on people who already have an interest in the company and provide details about products, services or rates to complete the sale. It is also possible to perform the same actions for people who have not specifically expressed interest in the company, known as cold calling. This process requires more effort for the marketing agent to demonstrate the value of the business to the recipient.
If the company has a list of current clients who already agreed to be part of the call list, it is possible for the marketer to use an automatic call system to reach out to each person and provide them with details about new products, promotions or special offers only available by responding to the call. The marketer may also reach out to these clients individually to conduct surveys about the company or its products.