Direct marketing companies include TMR Direct, Jacobs & Clevenger, ValPak and Lockard & Weschler Direct as of 2016. These companies provide a variety of direct marketing services, including direct mailing, email marketing, customer relationship management services, digital marketing and blended direct marketing services. All of these companies can create custom direct marketing campaigns or use individual direct marketing components to fit the needs of the individual client.
ValPak specializes in informational and coupon direct mailers. Using a targeted direct mail list based on demographics or geography, ValPak sends out packets of direct-mail marketing periodically. ValPak offers local and national direct marketing mailer programs and uses an internal database of potential targets.
TMR Direct, Jacobs & Clevenger and Lockard & Weschler Direct are full-service marketing support firms that provide extensive direct marketing support. Clients are managed by dedicated account services personnel to create unique programs that fit each client's needs. These firms execute direct mail marketing, email marketing, targeted landing page marketing and direct social media marketing through sites such as Facebook and Twitter. Comprehensive direct marketing programs such as these enable clients to use their own customer databases to drive year-over prior activity, slow attrition or use new databases to capture new customers through direct marketing efforts.