What Are Some Differences Between Marketing and Advertising Agencies?

What Are Some Differences Between Marketing and Advertising Agencies?

Advertising agencies deal primarily with communicating an organization's specific message through one or more mediums, while marketing agencies help organizations promote themselves through a more general marketing strategy that includes research and other pertinent data. Advertising can be a key element of a company's marketing strategy.

In a general sense, marketing agencies function as consulting firms to businesses looking to self-promote. Marketing agencies help a company define its promotional strategy, including how and where it advertises. These agencies might provide statistics, reports or other forms of research that helps a company more clearly define its key audience. They often provide the demographic information or buying habits of a specific group of consumers. Some businesses consider marketing agencies when they are in the beginning stages of promotion, as these agencies provide a more holistic approach to company growth.

Advertisers generally work with an organization on a specific project, such as the release of a new product or the opening of a new company location. Advertisers often employ artists, graphic designers and copy writers to create an advertisement for an organization. Independent advertising firms often serve as a liaison between the company and an advertising medium. Some advertising mediums employ an in-house advertising department.