NoMoreRack was created in November 2010 and was renamed Choxi in April 2015. The name Choxi is a combination of the phrase ﾓchock full,ﾔ because the company is chock full of in-demand products, and the word ﾓchoice,ﾔ because the company offers customers many choices in products.
Choxi is an online retailer that sells clothing, electronics, home accessories and designer merchandise. All products sold on Choxi come directly from the manufacturer or licensed agents, and new deals are available every day. The name change was partly due to several unsuccessful lawsuits by Nordstrom and Overstock.com, who both claimed trademark infringement over the name NoMoreRack.