Why Did Kentucky Fried Chicken Change Its Name to KFC?

Kentucky Fried Chicken changed its name to "KFC" in 1991 because it planned to offer a more varied menu, it wanted to eliminate the unhealthy connotation of "fried" from its name and it wanted a shorter version of its name. Contrary to popular Internet rumors, the government didn't force KFC to take the word "chicken" out of its name.

Just as the Boston Chicken corporation decided to change its name to "Boston Market" in order to emphasize selling more than just chicken, the new name "KFC" opened the door for the restaurant to serve more than just chicken. However, a look at KFC's menu in 2014 shows that it is still serving just chicken.