Dan and Chris Keller purchased the Head Motor Company in Columbia, Missouri, and changed the name to Kia of Columbia on Sept. 1, 2015. Stuart and Steve Head owned the Kia franchise dealership for over 20 years.
Later in September of 2015, Dan Keller entered a partnership with a Florida-based dealership, Morgan Auto Group. Kia of Columbia is Morgan's first dealership outside of Florida, where it has over a dozen dealerships, as of November 2015. Keller acts as general manager at Kia of Columbia, overseeing daily operations. Kia of Columbia sells new and pre-owned Kias and provides maintenance, tire and repair service.