Build-A-Bear-Ville closed on March 31, 2015. The online virtual world, which opened in October 2007, allowed users to explore, play games and chat with each other. The Play section of BuildABear.com replaced Build-A-Bear-Ville.
While Build-A-Bear-Ville was active, Build-A-Bear stuffed bears came with key codes that the owner could use to link that bear to his account, which provided additional game features. Stores stopped printing these key codes on Jan. 31, 2015. However, the game didn't require key codes, as anyone could create an account. After creating an account, the player selected a character and customized it. The game offered multiple locations, including Sandy Bear Island and the Build-A-Bear-Ville Zoo.