A business develops questions for a feedback survey by determining the purpose of the survey, choosing the types of questions to ask and developing a response scale. The most effective questions are simple and straightforward, featuring one question at a time rather than two-part questions.
To develop meaningful questions for a feedback survey, the business must outline its specific reasons for needing the feedback. For instance, the business may want to focus on satisfaction with a particular type of service offered or determine the number of repeat customers.
The type of information the business wants to collect also helps determine questions on the survey. Feedback surveys often use a rating scale to determine how satisfied customers are about specific aspects of the company. If the company has specific options for a particular question, a multiple choice format is ideal. Another option is the open-ended question, which gives customers the chance to share specific feedback about experiences with the company.
Some surveys work best with a mix of question types. When writing multiple choice questions, the answers should be specific without offering too many options. The questions should avoid leading the customers to a particular answer. The questions should also avoid bias.