An effective strategy to develop an achievable long-term business goal includes properly evaluating your current state, establishing measurable metrics for shorter-term goals, connecting these goals to a larger engaging vision, developing coherent long-term priorities and strategies and building confidence through early execution successes. This strategy creates consistency and prevents longer-term objectives from becoming lost amid short-term challenges.
No long-term strategy can be successful without taking an honest inventory of present conditions. Such evaluation includes gathering information and opinions from the right sources and deciding what needs correcting and what needs to be changed completely. Long-term goals can be validated and more properly put into action by establishing short-term goals to lay a foundation for the future and establish a mindset connected to the larger vision. This does not mean that such a larger vision can be ignored or not acknowledged. If fact, making team members keenly aware of the connection between short-term and long-term ambitions is the best way to get everyone engaged with the long-term purpose.
Long-term priorities also need to be measurable, but they need to be unifying in regard to the shorter term goals so that there are not elements within the larger group going in different directions. Creating momentum in moving effectively toward these longer-term goals can be quickly established if the effectiveness of the plan is proven early with quick short-term successes.