What Is the Definition of a Sales Coordinator?

A sales coordinator is an employee of a company who creates and enforces policies designed to increase sales and develop a new base of customers. A sales coordinator is expected to keep accurate sales records, and they conduct thorough research on competing organizations.

Specific job duties of a sales coordinator vary by corporation, but typical responsibilities include conducting market research, creating new ideas for advertising and overseeing employee training courses. They are also expected to keep management and other departments in contact and well informed. Good negotiation and communication skills are ideal traits of a sales coordinator. An eye for detail, strong administration, time management and networking skills are crucial to a successful sales coordinator.