What Is a Definition of a Retail Broker?

A retail broker is a sales associate who works for a retail brokerage firm and is licensed to sell securities. Retail brokers typically facilitate debt and equity trades for their customers.

In addition to selling securities, retail brokers may also sell other financial products, such as mutual funds, options and investment trusts. Although retail brokers at entry-level positions start out at salaries as little as $21,000 before commissions, well-established brokers often earn upwards of $140,000 a year. Because the earning potential for retail brokers is so high, competition is often fierce for available positions. A master's degree and professional certification can improve a potential candidate's chances at acquiring an available position in a firm.