A marketing consultant is an experienced marketing professional hired by a company to help develop a marketing plan, strategies and actionable tasks. The consultant may participate in identifying target markets, researching the marketplace, developing solutions and preparing marketing campaigns.
Companies hire marketing consultants for a variety of reasons. Some entrepreneurs use consultants to help develop their marketing plans at the launch of a new business. Established companies may use a consultant to bring a fresh perspective, or to assist in a specialized area of marketing. About notes that marketing consultants may specialize in areas like copywriting, online marketing and direct mail.