What is the definition of an "analytical report"?


Quick Answer

In today's advanced technological settings, an analytical report is generally used to detail trends. An example of such a report might list the top products sold over a five-month period and the related analytics. On a website, analytics are used to measure, collect and analyze data for website optimization.

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Full Answer

Often part of an analysis report, web analytics are used for the purpose of marketing and business research and as an aid in improving the effectiveness of a business site. Analytics can extend to customer-relationship platforms and to inventory activity as well. A traditional analytical report used for business research features an executive summary, an introduction, study results, a conclusion and recommendations.

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