In today's advanced technological settings, an analytical report is generally used to detail trends. An example of such a report might list the top products sold over a five-month period and the related analytics. On a website, analytics are used to measure, collect and analyze data for website optimization.
Often part of an analysis report, web analytics are used for the purpose of marketing and business research and as an aid in improving the effectiveness of a business site. Analytics can extend to customer-relationship platforms and to inventory activity as well. A traditional analytical report used for business research features an executive summary, an introduction, study results, a conclusion and recommendations.