The website DealDash sells a wide variety of products, including electronics like iPads, laptop computers and sound systems, as well as gift cards, home goods and movies. The site works on a special bidding system that charges users to place bids on items sold below market value.
DealDash was founded on February 22, 2009, in Minneapolis, Minnesota, by Willian Wolfram. It is an e-commerce site that uses a pay-to-participate model to sell its merchandise. This model, called a bidding fee auction, charges users a small monetary amount in order to place each bid. By charging for bids, the site is able to control the flow of bids on each item and avoid some inflationary tactics as seen in other types of auctions. As of February 2015, it is the longest running bidding fee auction website in the United States.
The site features an expansive selection of goods for sale, many of which are ultimately sold for less than face value. When an item is placed up for bidding, it starts with a price of $0. Users are able to place bids at increments of $0.01 until the auction time limit expires, and the item is sold to the highest bidder.