The online semi-annual sale at Victoria's Secret starts in December and in May. The in-store sales start in January and in June. Savings of 50 percent and more can be found during the semi-annual sale.
Maximum savings can be achieved by shopping early. This ensures that the available selection is broad. The company does begin to discount even further a few days into the sale. However, they have a 14-day price match policy. Receipts for purchases can be taken back to the store to take advantage of the policy. Coupons cannot be used on sale items during the semi-annual sale.