Why Is Data Collected?


Quick Answer

Data is collected for a number of reasons including to ascertain certain issues, to improve service or product quality, to evaluate effectiveness of programs, to help in decision making, to help manage marketing costs and to help in planning. Collection of data can be done in a variety of ways including through surveys and other techniques.

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Full Answer

Most businesses collect different types of data in order to help them make plans that will ensure the business remains profitable. Data can also help in improving the quality of services or products that a given company is offering. Some decisions present quite a challenge to managers but with adequate data, managers are able to make informed choices that can easily spur growth.

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