As of 2015, Z Reward is a loyalty program by CSL Plasma that lets donors receive points for every donation of plasma made. The points are redeemable at any time with a variety of rewards available, such as gifts cards and express passes.
Donors acquire a status of either bronze, silver or gold depending on how much they have given. CSL Plasma is among the top collectors of human plasma across the globe. The plasma it collects is used to make products crucial in treatment of health conditions such as immune deficiency, hemophilia, trauma or shock and other blood disorders.