How do you create a successful business proposal?


Quick Answer

Creating a successful business proposal involves understanding the requirements, knowing the client's problem, studying the solution and creating a sound strategy. The business proposal should also be created in a way that shows how the company or individual is a better choice than the competition.

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Full Answer

Understanding the client's requirements involves being familiar with the company's goals, knowing the time frame and knowing how much money the company is willing to spend on achieving its goals. The proposal presenter should also be aware of his business capabilities to determine whether he can fulfill the necessary requirements. Since drafting a proposal can be expensive, the presenter should determine if he has the finances to create an acceptable proposal.

Even if a client says she wants one thing, digging deeper into the problem might reveal that she wants something completely different and doesn't realize it. Before creating a proposal, it's best to talk with the client to understand how she works, her concerns and her approach to business. It's also good to gather basic information about the client and her industry.

A business proposal should be written logically and include points that adequately address anything that makes the client uneasy. The proposal should also be professionally proofread and edited. The proposal should also be printed with high-quality ink and on high-quality paper before it's professionally bound.

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