The first step to creating a newsletter is to assemble a creative team. Next, pick a name for your newsletter, and get writing contributions. Proofread the newsletter before sending it to your target audience.
- Assemble a creative team
Get a team of employees together to oversee the newsletter. Make sure that everyone has a chance to contribute ideas.
- Choose a newsletter name
Choose a name for your newsletter that easily demonstrates what your company is all about. Using your company's name for your newsletter is also a good choice.
- Create content
Create fun, educational and accurate content. Allow your employees to contribute articles to the newsletter. Keep advertising and sales hype to a minimum. Ensure the articles are written in third person.
- Talk to your readers
Use a conversational tone when creating content for your newsletter. Do not use big words or technical jargon. Avoid abbreviations, and instead, create concise and easy-to-read content.
- Proofread the finished newsletter
Have several people proofread the newsletter and provide their feedback. Look for mistakes and typos, and check for overall quality. The edition is a reflection of your company and its services, so it needs to be perfect. Hire a professional proofreader if necessary.
- Create an attractive front page
Put your best article and pictures on the front page. This attracts readers and increases the likelihood of them reading the entire issue.