A marketing or core strategy is the portion of a marketing plan that describes the fastest or most efficient routes to increased sales. Methods listed in core strategies might include direct mail, pay-per-click advertising, social media development and coupons or promotions.
Developing a core marketing strategy requires an intimate understanding of the product, company and target consumer. The best core strategy for one business might not work for another. For example, social media does not offer the best avenue to attract elderly customers. The core marketing strategy should be the best and most direct route to potential customers based on the lifestyles and habits.