What Is a Concept Store?

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A concept store offers shoppers multiple types of items with one centralized theme. Examples of themes for a concept store are eco-friendly, street and high-end luxury.

All the products in a concept store add to the theme of the establishment, even though they might be different categories altogether. For example, shoes, shirts and furniture in a beach concept store contribute to the theme.

Many concept stores offer customers the chance to pick up food, clothing, electronics, perfumes, books and other items that are connected to the concept the shop promotes. These stores focus on creating a personalized shopping experience around the chosen theme.