Company procedures are important to good customer service because they provide consistency in the way company staff handles customer issues. To ensure that the customer service staff is prepared to successfully address these concerns, a company should provide proper training and manuals for employees, notes Inc. Magazine.
A company that has these procedures in place can stay competitive in business, provide efficient service and build trust and long-term relationships with customers, states Inc. Magazine. The policies must be clear and concise so that staff can communicate properly with customers.
These policies and guidelines can include how to deal with telephone calls, letters or emails, according to the North Carolina Department of Health and Human Services. Policy or procedural rules can specify how to greet, listen to and help to resolve a customer's issues.