Ipsos does not make public its client list for online survey projects, but the company does state on its website that it provides market research for a range of small businesses and Fortune 500 companies. Ipsos clients are in the fields of health, pharmaceuticals, financial services and consumer products.Continue Reading
Ipsos collects survey data for its clients in a number of ways, including online, mobile, telephone and person-to-person interviewing. Ipsos obtains survey information from individuals it refers to as panelists from several regions around the world, including North America, South America, Asia-Pacific and Europe. The company has adapted its marketing surveys for mobile devices, and is able to take the pulse of mobile users on a client's behalf. The company also takes advantage of its computer assisted telephone interviewing technology to interview millions of people about a range of topics.
Social listening is another marketing research technique Ipsos uses to gain insight from consumers. Ipsos creates pre-surveys, which it uses to develop questionnaires. This method also involves listening to what consumers are saying about products, using various research data, and tracking of consumer brand behavior trends. Ipsos also does advertising analysis for its clients who need more information on media trends. The last step is the creation of a post-survey, which gathers information that confirms earlier research.Learn more about Customer Service