What Companies Show Examples of Exceptional Customer Service?

What Companies Show Examples of Exceptional Customer Service?

Some companies that are known for exceptional customer service include Zappos, Trader Joe's and the Gaylord Opryland Hotel. Providing exceptional customer service means happy customers. Happy customers mean repeat business and potentially more customers due to positive word-of-mouth feedback.

Some of the ways to keep customers happy are to reduce irritants and annoyances, live up to any promises made and do everything better. Many well-known companies pride themselves on superior customer service.


Zappos is a mail-order shoe company. One customer ordered a number of different pairs of shoes, due to a recent medical procedure. She called the company to inquire how to send the shoes back that did not work. Upon learning of the reason, the company sent her a large get well bouquet of flowers and gave her an upgrade to VIP status.

Trader Joe's

A Trader Joe's store received a call from a customer whose 89-year old grandfather looking for home delivery as he was snowed in. Even though the store normally did not deliver, the employee took the order and the groceries were delivered free of charge.

Gaylord Opryland Hotel

A client fell in love with the spa clock in her room at the hotel, and contacted them to find out where it could be purchased. The hotel replied that it was made only for them and was not for sale. Upon returning to her room later that day, she found one of the clocks waiting for her as a gift.