LegalZoom.com and Incorporate.com are two companies that help with filing Doing Business As forms, which in some states are also called fictitious business name forms. Each company's prices for filing DBA forms range between approximately $99 and $150, not including state fees, as of 2015.
LegalZoom.com offers two packages for filing DBA forms. The standard package retails for roughly $100 and includes a preliminary name search, filing of the DBA application, publishing the DBA name and providing proof of publication. The premium package encompasses all of the features of the standard package but also includes a QuickBooks Online three-month trial and a 30-day trial of attorney advice, the latter of which is available in most but not all states.
Although Incorporate.com does not specify what steps its DBA filing service entails, the website does offer an itemized breakdown of all related costs by state and corporation type. The typical itemized breakdown includes a fictitious name filing service fee, which Incorporate.com charges about $150 for; a fee for expedited service in states where it is available, or a walk-in fee; and state fees. State fees range from roughly $25 when filing DBA forms for an existing limited liability corporation in Alaska to $150 for the same filing in Illinois.
Some states, such as Virginia and Texas, also assess county fees in addition to state fees for filing DBA forms, and Incorporate.com includes these fees in its overall pricing.