Q:

Why do companies offer "buy one get one free" promotions?

A:

Quick Answer

Companies offer "buy one get one free" promotions as a marketing technique to increase profit. Another reason for a company to offer a "buy one get one free" promotion is to sell quickly large leftover quantities of items in stock.

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Full Answer

Companies prefer to offer "buy one get one free" promotions because the profit is greater than the profit from a half-off sale. Companies use the "buy one get one free" promotion to entice shoppers with the idea of getting another product for free with the purchase. The "buy one get one free" promotion is recognized in many stores as the acronyms of BOGO or BOGOF.

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