Some large companies, such as American Electric Power, publish the names and contact information of their key employees online to connect on a personal level with their clients and customers. Other companies avoid publishing lists of their employees in consideration of personnel security concerns, staffing competition or high turnover rates.
Many local service businesses or sales offices, such as dentists, real estate agents or attorneys, list their employees on the company website to familiarize their clients with the people who serve them. Getting to know and recognize employees reintroduces the personal element to business, solidifies customer loyalty and improves the customer service experience.
Intranet designers, such as Intranet Connections and Jostle, encourage organizations to publish employees' names and pictures on the company intranet. The goal is to create an active intranet that builds a sense of community, pride and cohesiveness. They assert that matching names with faces enables warmer, more human interactions when people meet in person. Intranet Connections attempts to elevate the company identity by acknowledging and honoring the value of individual employees.
The primary objective of a social media-type company intranet is to build and strengthen the company culture. With Jostle's social media platform, the company intranet becomes a place for communicating, sharing and getting to know new employees. Management functions enable companies to disseminate information, post bulletins and make announcements to individuals or entire teams.