Business is often considered a form of communication, and individual businesses depend on it to craft deals with other companies. Businesses also communicate with customers and clients. Advertising is considered a form of communication.
Communication is used to set up deals between different businesses as few companies can operate without receiving supplies or services from other companies. Through the years, people have devised a number of ways for businesses to communicate, and these techniques are a fundamental part of business education.
Businesses also communicate with their current and potential clients and customers, and advertising is the primary form of communication businesses use. Advertising itself is a large field, and communication experts often work in the business field to determine new ways to reach out to potential customers.
The Internet has had a dramatic effect on modern business communication. Business managers and owners often communicate through email, and websites allow businesses to reach out to other businesses. Online advertising has become a cornerstone of modern business marketing, and businesses of all sizes rely on pay-per-click advertising and other techniques. Social media has also become a cornerstone of modern business communication, and many companies spend a considerable amount of money determining how to use this relatively new platform most effectively.