One of the most common problems is the large number of online marketing venues available. Deciding which of these are the best venues for promoting an individual business is often a time-consuming prospect. Online marketing is also a relatively new field that changes quickly and is potentially difficult to follow.
Forbes identifies one of the underlying problems in online marketing as the lack of people who have the skills to take hard data pulled from Internet traffic and turn it into a concrete marketing plan. This requires two distinct skill sets. The first necessary skill is the knowledge of statistics necessary to analyze traffic data, and the second is the knowledge of marketing that allows this information to be put to good use.
Online marketing encompasses a number of different marketing campaigns, including things like search engine optimization and social media presence. Any action a company takes online that is designed to get its name out there and make it easier for people to find it on the Internet falls under the banner of online marketing. However, not every online marketing strategy works for every business, which is why analysis of the data that already exists is so important.