Merry Maids and Molly Maids are common names of residential cleaning franchises, while companies such as Anago Cleaning Systems and Bonus Building Care have strong corporate recognition. Independent cleaners are frequently named after a proprietor or involve a play on words.
Home cleaning businesses that include the word "maids" are common, because companies realized that most people associate the term with luxurious residential service. Merry Maids, part of the Servicemaster group, is an especially strong industry name. Other brands include MaidPro, The Maids, and Two Maids and a Mop.
Corporate cleaning services often favor names that indicate a willingness to take on big jobs. For example, Anago Cleaning Systems has an industrial ring to it and suggests a large number of employees. Bonus Building Care suggests office maintenance and corporate exclusivity. Other names include Jan-Pro Cleaning Systems and Stratus Building Solutions.
Independent cleaning services typically feature the names of the respective business owners, such as John's Cleaning Service or Mary's Custom Clean. Word play is also popular, and independents often have fun, clever names such as Maid to the Rescue, Dirt Devils or Married to the Mop. In all cases, it is important that these names be concise, original and easy to remember.