Some examples of business-to-business sales include Fastenal selling nuts and bolts to John Deere, Perishable Distributors of Iowa selling meats and produce to Hy-Vee Grocery Store or Nautilus selling equipment to Gold's Gym. General examples of business suppliers and customers include car dealerships selling autos to a taxi company, farmers providing meat and vegetables to restaurants or steel manufacturers selling sheet steel to car manufacturers.
The acronym B2B refers to business-to-business sales. These sales can be a business in any industry selling to a business in any other industry. The selling business is called a supplier. The purchasing business is called the customer.
In a situation where one business is providing goods or services to another business, these two companies form a supply chain. Supply chains can consist of as few as two businesses, and have no upper limit to the number of businesses that may be involved. Business-to-business sales are handled by professional buyers and sales persons.
B2B sales differ from business-to-consumer sales in that B2B sales are far less likely to be emotionally based purchases. Typically, professional buyers have specific criteria for a purchase that they must meet. This contrasts with consumer purchasing, which can often be emotion- or impulse-based.