What Is Commercial Photography?

commercial-photography Credit: Peeter Viisimaa/E+/Getty Images

Commercial photography is any photography in which the end result is intended to facilitate a business venture. Commercial photography includes, but is not limited to, sales brochures, advertisements, business cards, menus and product placements.

Using commercial photographs is especially beneficial for selling products, and the photos may focus on the aesthetics of an item or its use. Business promotion also relies heavily on commercial photography to produce billboards, flyers, pamphlets or other items meant for the purpose of conveying information to potential clients or customers.

It is common for commercial photography to overlap with another form of photography. For example, pictures taken for clothing catalogs or websites fall under both the commercial and fashion photography umbrellas.