Q:

What is cold canvassing?

A:

Quick Answer

Cold canvassing, also known as cold calling, is a business solicitation method that involves customers who are not expecting to receive a sales pitch or call. A salesperson using the cold canvassing technique is typically looking to collect information rather than make an immediate sale.

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Full Answer

Consumer reactions to cold canvassing tactics vary due to the unexpected nature of the marketing strategy. Some consumers respond in a negative manner or elect to hang up on the caller completely. A salesperson making a cold call is typically given a list of targets in a region or territory. Cold canvassing is the direct opposite of warm canvassing or warm calls where the consumer has already expressed prior interest in the offered product or service.

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