What Is Cold Calling?


Quick Answer

Cold calls are phone calls targeting clients who may need a particular service. The calls include a sales pitch or explanation of services and a conversation with the client about his individual needs.

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Full Answer

Some companies or small businesses use cold calling to contact potential clients to make meaningful connections, set up meetings and gain exposure. Although cold calling is used by a variety of different companies, it is most often associated with sales. A cold call is more likely to be successful if the caller researches the client ahead of time, makes a personal connection and displays excellent listening skills.

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