The My Coke Rewards program is a customer reward system sponsored by the Coca-Cola company. Individuals can earn points by purchasing eligible products and participating in various promotions. These points are redeemable for prizes.
To participate in the My Coke Rewards program, sign up on the Coca-Cola website and follow the prompts to enter codes. Codes are found on Coke product packaging, such as lids, labels and boxes. The points are accumulated and are redeemable for a variety of rewards including free products, activities and donations to charity. Participants can also earn status points that qualify them to receive more valuable rewards.