My Coke Rewards is Coca-Cola's loyalty program. Participants get points from the purchase of Coca-Cola products that they can redeem for various prizes, such as apparel and electronics.
Bottled Coca-Cola products are worth three points, 12-packs of cans are worth 10 points, and the larger multi-pack wraps of beverages are worth 20 points. In addition to prize redemptions, participants can also donate their points to a number of charities.
New program participants are initially only able to choose from the "bronze" catalog of prizes. There are further catalogs with a greater variety of prizes that participants unlock by participating in activities and games online to earn status points. It is sometimes possible to use points to unlock these activities.