How Do You Choose a Small Business Name?


Quick Answer

Naming a business involves choosing a name that best represents and communicates the nature of the business, checking if it is trademarked, checking if it is web-ready, claiming its social media identity and registering it with the state government. It is also a smart idea to have the business name, including its words, names, symbols and logo, trademark protected, as it is one of the most valuable assets of the business, according to SBA.gov.

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Full Answer

The following steps show one method of naming a small business.

  1. Choose a name
  2. When deciding on a name, there are several important issues to consider and these are how the name looks, what it suggests and its uniqueness. Choose a name that relays and reinforces the key elements of the business, suggests Entrepreneur.com.

  3. Check for trademarks
  4. Check the name if it is trademarked using the U.S. Patent and Trademark Office's trademark search tool. Trademark infringement can be costly, but it is easily avoidable.

  5. Check for web readiness
  6. The business name should also be unique to claim a web address. Check the name on the Whois database for domain names, and if it is available, purchase it immediately. After purchasing the domain name, establish the business on social media by setting up a Facebook page and a Twitter account for it.

  7. Register the name
  8. Register the business name with the state government. This process is known as a registering a "Doing Business As" name or trade name. It is important to note that this process does not provide trademark protection.

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