How Do You Choose a Good Name to Market a Business?

How Do You Choose a Good Name to Market a Business?

There are several schools of thought when it comes to choosing a good business name, such as abstract names, informative names and names that come from made-up words. An effective business name should be able to communicate to intended clients the essential facets of the business, notes Entrepreneur magazine. The name should also be available for trademarking and also be Web-ready, states the Small Business Administration (SBA).

There are several factors to consider when choosing a business name. These include its uniqueness, both in a marketing and trademark sense, its overall look when it comes to logo and design, and the connotation it evokes, notes the SBA. The following shows one way of choosing a good business name:

  1. Choose
  2. An ideal way to go about choosing a business name is to opt for something that communicates to the intended clients what the business is all about. The name should be supported by a good marketing strategy to make it even more effective.

  3. Check for trademarks and copyright
  4. While the name may look and sound ideal, it may still not be available for use if it is already trademarked or copyrighted. Check the name with the United States Patent and Trademark Office to see if it is still available.

  5. Claim it
  6. After confirming that it is still available, claim the name by registering it with the state and by applying protection for its words and designs.