CeX stands for Complete Entertainment Exchange and is a business with multiple branches located in the United Kingdom. CeX buys, sells and trades technology and entertainment products such as computers, cell phones, TVs, monitors, video games, consoles, DVDs, Blu-ray movies, music CDs and other gadgets.
The first store opened in 1992 in London on Whitfield Street and was known as Tottenham Court Road Computer Exchange. It began selling cheap, second hand games, including United States and Japanese imports. To keep up with demand, CeX opened another store on Rathbone Place in 1993, which took over the Pilot Software City store. This location focused more on computers than on gaming. In 1995, a new store opened on Tottenham Court Road. In 1997, a branch opened in Birmingham, and five stores opened in 1998 in Watford, Hounslow, Bromley, Kingston and Leeds. CeX then started WeBuy.com, its online platform for buying and selling. It is the first retailer in the United Kingdom to accept Bitcoin, a virtual currency whose value is not controlled by any government or individual organization.
The founders of the company are David Butler, Paul Farrington, Hugh Man, Charlie Brooker, Oli Smith and Oliver Ball. David Butler and David Mullins are the current directors as of 2014.