Catchy real estate slogans often include common real estate terms to establish confidence and increase enthusiasm for buying or selling real estate. In order to be catchy and memorable, slogans must be short ? generally between four and 10 words.
Slogans reflect a company's attitude about its work. Some companies choose to focus on the relationship, while others place an emphasis on results or reputation. Some real estate agents and brokerages use puns or humor to differentiate their slogan from the competition. "Everything I touch turns to sold" and "Homework is what I do best" are examples of catchy real estate marketing slogans.
A company that wants to establish credibility might use a slogan that emphasizes its current market share or past performance. Phrases such as number one, market leader, proven success, expert or veteran convey both experience and competence.
If a company wants to focus on relationships, the slogan might refer to the agent/client relationship, service, referrals, friendship, trust or reliability. This type of slogan attempts to downplay the sales role and draw more attention to the emotional side of buying and selling real estate.
A results-oriented slogan uses words such as buy, sell, sold, closed or references to money and profits. This type of slogan attempts to attract motivated clients who want to act quickly.