Catchy phrases in advertising include BMW's "The Ultimate Driving Machine," McDonald's "I'm lovin' it," Allstate's "You're in good hands," Apple's "Think different" and Nike's "Just do it." These catch phrases all started out as slogans created by ad agencies and became popular, ultimately entering the common vernacular.Continue Reading
Many consider Nike's "Just do it" to be the greatest catch phrase of all time, states Adweek. The advertising agency Weiden & Kennedy, which is based in Portland, Ore., created it more than 25 years ago. Agency co-founder Dan Weiden came up with the line "Just do it" in only 20 minutes. It subsequently served as the "big idea" that integrated disparate communications across all marketing channels for almost three decades, states Adweek.
According to one advertising research study, two factors tend to increase the probability that an advertising slogan becomes a popular catchphrase. The first factor is the size of the marketing budget with which the catchphrase is promoted. The second factor is the length of the slogan; relatively short slogans are more likely to become popular.
Contrary to popular opinion, other design elements, including rhyming, the use of jingles or slogan complexity, have little to no impact on whether a slogan becomes popular or not.Learn more about Advertising
Some of the most famous McDonald's restaurant slogans include "You deserve a break today," "Mac Tonight," "Did somebody say McDonald's?,"We love to see you smile" and "I'm loving it." In 1982, Advertising Age magazine named "You deserve a break today" as the greatest advertising slogan of the 20th century.Full Answer >
Starbucks, YouTube, Google, Coke and Nike are all examples of well-known brand names. A brand name is a word assigned by a manufacturer to distinguish itself or its product in the marketplace. The brand name is usually prominently displayed on the product, its advertising and marketing communications.Full Answer >
Nike's primary target audience for its products is athletes, according to the company's 2014 letter to its shareholders. In its 2014 business overview, Nike lists serving athletes as one of its key goals for innovation.Full Answer >
Nike promotes its products by emphasizing its swoosh logo and using celebrity athletes. The brand focuses on using sports stars who are receiving a lot of media attention, like Tiger Woods at the height of his affair scandal.Full Answer >