What Careers Can You Pursue With a Marketing Degree?


Quick Answer

A marketing degree offers several career opportunities, including copywriter, account representative, analyst, marketing coordinator, specialist and assistant. Leadership opportunities in marketing require at least a bachelor's degree, and are projected to grow 12 percent between 2012 and 2020, according to the Bureau of Labor Statistics.

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Full Answer

A bachelor's degree in marketing opens many professional doors. Many industries rely on marketing as an important part of their business plans. Entry-level positions are often in sales; however, individuals have ample opportunities to diversify their work experience with this degree.

Marketing managers supervise a number of different departments and seek to adjust operations in order to increase profits. Project managers focus specifically on individual projects, and may require higher levels of education as this field is highly competitive. Advertising managers work either on the business or creative ends of marketing projects.

Account executive professionals work to obtain new business contracts or maintain existing business relationships. Public relations professionals may also possess marketing degrees, and are responsible for public and media communications. Analysts conduct research to determine the effectiveness and costs of products and services. Opportunities to work in strategic planning are also available to individuals with marketing degrees.

Individuals looking to advance in their careers may find it beneficial to obtain master's degrees in marketing, business administration or other related fields.

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