The website TagLineGuru.com posts the results of a survey in which advertising, marketing and branding companies nominated 400 of the most influential business slogans with a long-lasting impact on the company, are easy to remember, and are original. The final list includes the top 100 taglines receiving the most votes.
TagLineGuru.com and their survey condensed their results into slogans created after 1948, when video media became available for companies to use, especially the use of television. They also used specific criteria that professionals in the area of advertising had to meet when deciding the best slogans.
Websites such as BusinessInsider.com and MarketingFAQ.net offer lists generated by their own teams, but these do not offer criteria or a guarantee that the individuals who decide the best slogans have knowledge of successful advertising.