Disney stock can be purchased directly through Disney's Shareholder Portal, according to The Walt Disney Company website. Alternatively, Disney stock can be purchased with the help of a licensed broker, who can purchase the stock on your behalf.
Disney's Shareholder Portal allows customers to buy, sell and transfer shares, manage dividends, and purchase collective stock certificates, as explained in the Investor Relations section of the company website. It also provides shareholders with financial news about the company and details about how Disney stock is trading. Disney's Shareholder Portal allows customers to purchase stock without the assistance of a broker. If a broker is used, services can range from simple "order-taking" online or over the phone, to advice based on a complete, in-depth financial analysis.