Order the jewelry from a supplier. You can also make jewelry by hand or stock the store with a mix of third-party jewelry and your own custom designs. Decide whether the store carries all kinds of jewelry or caters to a specific type. Purchase from a wholesale supplier for a discount.
Rent a space in an area with plenty of consumers. Purchase display cases to show off your jewelry, at least one cash register with a credit card reader and a security system. Jewelry stores are at high risk for theft. Determine prices for the product that are high enough to ensure a profit but low enough to appeal to customers.
Decide on the name of your store. Obtain a business license. Begin marketing before the opening with advertisements in the newspaper, online or on television. Consider holding a grand opening sale. Ask customers to sign up for an email list with special sales offers. Hire sales people if necessary, or run the store on your own to keep costs down.