Customers view electronic versions of weekly ads on the Michaels Stores website or the Michaels Stores mobile app. Print versions of the ads go out in local newspapers and are often available in stores.
The Michaels Stores website features a Weekly Ad link near the right end of the top navigation bar. If the user already has a Michaels location selected on the website, the page automatically features the weekly ad for that location. The page includes a View/Change link to select a different store location.
With a location selected, the Weekly Ad page displays featured deals from the ad, along with categories for other ad deals. The Shop Now link on each category opens a page with the specific items from that ad in that category. The Search Weekly Ad box at the top allows users to find specific items in the ad. The page also features a This Week's Coupons with the option to print or send the coupons to a phone.
The Weekly Ad page includes a See Page View link at the upper right. This view shows scans of the actual ad. Users can click items on the ad scans to get more information.
The Michaels mobile app is a free app for both iOS and Android phones. The app includes the weekly ad items and coupons.