Marketing plan templates for a variety of industries are available at MPlans.com. A general marketing plan template with discussion of what to include and why is on Forbes.com.
A marketing plan is a document that discusses the advertising and marketing strategies of a business over a set period of time. It begins with a statement describing the current marketing situation and marketing goals for the company. Subsequent sections describe the target market for the company, including the customer demographic with whom it most resonates. It also includes a step-by-step plan for meeting marketing goals and a marketing budget in which funds are allocated towards each goal.