Q:

How can you market yourself?

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Quick Answer

When seeking a job or trying to create a personal brand, people can market themselves by promoting skills, accomplishments and general knowledge on social media platforms, blogs and portfolio websites that display sample work. Publishing books and articles within a person's niche or area of expertise is also a marketing tool to put a person's name and brand in the spotlight.

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An additional way people can market themselves is to brand themselves as the expert and contribute to articles written by journalists and writers. For example, if a person's expertise is tied to fitness and exercise, he or she can volunteer to offer input in an exercise or fitness journal, magazine or newspaper article. Many online sites quote experts and provide a hyperlink to the expert's website, thus creating more traffic and familiarity with the person.

Networking at community events, joining the local chamber of commerce and offering to present at workshops or conventions is another marketing tool. While networking, pass out professional business cards or copies of a resume or portfolio to further promote skills, accomplishments and even services available. People can also encourage a network of colleagues or current clients to pass along business cards and contact information since word of mouth is often an effective marketing strategy.

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