It is possible to make an income by creating greeting card sayings, but the exact amount of this income is determined by the rate paid per publisher and the amount of sayings generated by the writer. As of 2009, payments ranged from $50 to $300 per card.
Because these rates vary, writers should consult with individual publishers regarding the exact payment amount. Different publishers also negotiate different rights regarding the sayings created by the writer. This can determine whether the writer can resell the idea to a different publisher at a later date. The publisher also determines whether the writer gets a free copy of the card that the writer wrote.