Health care providers can use an assortment of internal and external marketing techniques to increase patient enrollment, including online strategies, regular patient correspondence and a commitment to quality, states the American Academy of Ophthalmology. Building trusting relationships between doctors and patients is the most effective strategy, according to Miles Global.
Patients have many choices when choosing health care providers and primary care physicians. Referrals from current patients are the most powerful marketing tools available. Welcome letters, appointment reminders and seasonal greetings should be part of every doctor's marketing strategy, and physicians should regularly examine their office from the patient's perspective to deliver the best possible experience, says the American Academy of Family Physicians.
A simple Web page can attract new patients while keeping current clients updated and informed. Health care providers should create websites that contain knowledgeable advice and explanations that pertain to their practice, as well as information such as hours, services and office locations, recommends the American Academy of Ophthalmology. The website address should be included on all office brochures, business cards and stationary.
Physician's offices should connect with their patients regularly using social-networking tools. Doctors can also boost enrollment by thanking patients with small gifts. Cupcakes, gift baskets and flowers are all effective ways to reward patients for their referrals, states Miles Global. Traditional advertising, such as the phone book and direct mailings, can also increase patient enrollment.